Let’s talk about something nobody ever really considers.

Happy Thursday,

You’re reading my weekly newsletter, a space where we explore deep questions, powerful thoughts, and the kind of reflections that make us pause. Today's topic is one of my personal favorites. Let’s dive into.

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Do you know that habit you tell yourself is “not a big deal”? 

The one that seems harmless in the moment? The extra 30 minutes of scrolling, the skipped workout, the Food App orders instead of cooking, the snooze button getting hit five times before you finally drag yourself out of bed?

It costs you more than you think…

Not just in time, energy, or money, but in who you are becoming.

See, most people think habits are just things they do. They’re not.
They are reinforcements of identity.

Every action you take is casting a vote for the type of person you are.

• Scroll endlessly at night? You’re voting to be someone who avoids reality, and are slowly becoming a 3-second attention span person, numb to everything that once lit you up.

• Skip the gym when you don’t feel like it? You’re voting to be someone who only takes action when it’s easy.

• Eat like garbage on the weekends? You’re proving to yourself that long-term success is less important than short-term pleasure.

Here’s where it gets dangerous.

These “small” actions aren’t just choices. They’re signals to your subconscious about what’s acceptable.

Every time you give in to a bad habit, you’re lowering your standard. You’re telling yourself, this is okay….

And the more you let it slide, the easier it is to keep doing it.

Because here’s what nobody tells you:

Discipline and laziness work the same way.

One small disciplined action leads to another. The same way one weak decision makes the next one easier to justify.

The real cost of bad habits isn’t just wasted time, lost progress, or a little extra weight. It’s the erosion of self-respect.

When you don’t do what you say you’re going to do, you stop trusting yourself.

And when you stop trusting yourself, you start settling. You lower your expectations. You let “good enough” replace your original goal of being great.

So the question you need to ask yourself is this:

What kind of person are you training yourself to be?

Because every action, big or small, is shaping the answer.

Talk soon,
Robert